8 Graphic Design Mistakes to Avoid

Jan 11

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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Your Brand Is Your Business - Market It!

Aug 27, 2024

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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Decoration Methods, Simplified: Part II

Aug 6, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

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6 Benefits of Customer Loyalty Programs

Jul 7, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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Sustainability & Environmental Responsibility: Why it Matters

May 18, 2024

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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4 Ways to Improve Communication

Apr 26, 2024

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

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Customer Experience + Branding: The Relationship Goals of Marketing

Oct 10, 2023

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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How Promo Products Can Make a Lasting Impression

Aug 19, 2023

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jul 28, 2023

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Leading the Workplace: How to Develop Your Leadership Skills

Jun 21, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

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The Power of Promo: Why People Love Freebies

Mar 26, 2023

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

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How to be an Empathetic Leader and Still Get the Job Done

Feb 25, 2023

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Corporate Social Responsibility and the Beauty of Giving Back

Feb 4, 2023

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

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The Best Apps For Organization

Oct 31, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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3 Things Every Busy Professional Needs

Sep 24, 2022

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

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How to Make Rush Orders Less Stressful

Sep 17, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

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5 Ways to Boost Employee Morale

Aug 3, 2022

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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6 Books That Every Business Owner Should Read

Jun 5, 2022

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 22, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Your Guide to Promotional Shirts

Apr 14, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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How to Choose Uniforms the Whole Team Will Love

Mar 15, 2022

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

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Using Customer Profiles to Find the Perfect Promo Products

Mar 8, 2022

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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6 Reasons You Need a Company Store

Feb 28, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Generation Z vs. Millennials: What’s the Difference?

Feb 21, 2022

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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Your Product Decorating Questions Answered

Sep 29, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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How Promo Products Can Tell Your Brand's Story

Aug 31, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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How to Juggle Work and Life Balance Like a Boss

Aug 24, 2021

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

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The History of Promotional Products

May 7, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Lanyards: Everything You Need to Know

Mar 10, 2021

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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The Power of Perceived Value

Feb 10, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Why You Need Promotional Products

Dec 29, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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What’s Up With Unboxing Videos? The Trend You Must Try

Dec 8, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Giving Back: The Importance of Corporate Social Responsibility

Nov 30, 2020

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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Your Graphic & Web Design Cheat Sheet

May 10, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

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5 Simple Tips to Organize and Run Effective Meetings

Feb 6, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

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5 Tips for Boosting Social Media Engagement

Jan 23, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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6 Helpful Tips to Address Unhappy Customers

Dec 25, 2019

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

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5 Healthy Tips for Business Trips

Dec 4, 2019

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

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16 Ways Color Affects Your Branding and Marketing

Sep 1, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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9 Useful Apps for Sales & Marketing Professionals

Aug 18, 2019

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

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5 Fail-Proof Ideas for Your Business Instagram

Aug 10, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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How to Put Together an Onboarding Kit

Jul 13, 2019

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

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Graphic Design Terms Everyone Should Know

May 10, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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Branding 101: What Makes a Brand Powerful

Mar 13, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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How One Hour Can Determine Your Success

Nov 11, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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Advice for Getting the Most Out of a Business Trip

Oct 28, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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6 Things You're Missing out on by Not Using Promotional Products

Oct 21, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Continue Reading

Graphic Design Terms Everyone Should Know

Sep 30, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Continue Reading

How to Manage the Workload of a Leader

Aug 4, 2018

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

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What Millennials Want (And How to Work With Them)

Jul 27, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Why You Should Be Having More Fun at Work

Jun 7, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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7 Ways to Instantly Make Your Website More User-Friendly

May 31, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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How to Work Smarter, Not Harder

May 17, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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Branding 101: Let’s Talk Logos

Apr 18, 2018

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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4 Steps to #Winning Social Media

Mar 28, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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